Prioritizing Your Roadmap Items by Delighting your Customers – Part 2
Step by Step Guide on How to prioritize roadmap elements based on customer delight against feature investment using the Kano Model.
For every Product Manager, creating a product roadmap with the right features is crucial, but it's important to determine which features will make your future customers happy.
You have a never-ending backlog of feature requests from various stakeholders. But you can't build everything at once (and honestly you shouldn’t.) So you need data to support your decisions and somehow make the right choices.
This is not a exclusively Product Management topic, it matters to UX Design and other jobs, as customer satisfaction is the end goal of many companies. So if you’ve missed the first part go check it out before going deeper into this topic (I did some changes to that post)👇
In Part 1: Introduction to Kano Prioritization Model
What is the Kano Model
The 5 attributes of the Kano Model
In general terms, how to implement Kano in your process
Disadvantages of the model and when to really use it
Delighters and excitement will decay over time (new edition)
The ultimate goal for UX is that users enjoy usin…
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