Prioritizing Your Roadmap Items by Delighting your Customers – Part 1
How to prioritize roadmap elements based on customer delight against feature investment using the Kano Model.
Starting to work on new products can be exciting and motivating. The product team is very enthusiastic about the ideation and brainstorming sessions. Everyone has fresh and innovative ideas to make this product succeed. But the list of elements to consider for development grows and grows.
Then, you start wondering what things should the team build first, what features are most important to start with. Apart from that, you start asking yourself which of all these roadmap elements will bring value to customers and which ones will be a financial disaster for the company.
Prioritizing elements in a roadmap can be very challenging, but it does not have to always be this way. There are many prioritization frameworks, but one that I would love to write about today is the Kano Model.
First things first, what’s Kano Model?
The Kano model is a product development and customer satisfaction framework developed by Dr. Noriaki Kano in the 1980s. It helps businesses analyze and categorize customer pref…
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